The Corporate Social Mind Research Reports
Whether or not consumers want companies to take an active role in creating social change is no longer a question. Year after year, our own studies show that consumers expect companies to do so – and respond when they do.
Yet, how do companies participate in social moments and movements genuinely, authentically, when the risk of stumbling feels so high?
Our research is intended to give companies insights they can learn from before speaking up or supporting social issues. We share the corporate actions consumers say will inspire their loyalty and positive responses. We show who is influencing their support of social issues and how. We reveal which social issues are most important – it’s not always what’s in the news – and how they change over time.
We invite you to explore this research in conjunction with the book, The Corporate Social Mind: How Companies Lead Social Change From the Inside Out.
