Does Your Company Have A Corporate Social Mind?

The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. It takes a lot more than just a good corporate social responsibility, environmental, social, and governance, or corporate citizenship/philanthropy strategy to support social change. Marketing and communications teams can play a crucial role in enhancing the work a business does to impact society, activating the public and consumers towards social issue action, and changing perceptions, attitudes, and strongly held beliefs.

The Corporate Social Mind Research

Praise for The Corporate Social Mind